Marketing Environment And Strategy Of Haigh s Chocolate

Executive summary This report is about analyze the marketing environment and strategy of Haigh’s chocolate. Doing this report, it gives a closer and practical view at the strategic sector of existing business organization and that is â€Å"Haigh’s Chocolate†. This report improves the knowledge regarding the strategies of a chocolate business on products, place, promotions, pricing, sustainability practices, competitors, services, and to build up a case for analyzing the problems through SWOT and to find out the problems regarding the company and to give strategic suggestions or recommendation for the Haigh’s Chocolate company. The following information has been obtained from the website of Haigh’s Chocolate which has been stated as per its claims and information. Introduction Haigh’s Chocolates is an Australian confectionery industry organization offering excellent chocolate and related items to consumers in Adelaide, Melbourne and Sydney. The organization is situated in Adelaide, South Australia, it is a private company which was established in 1915 by Alfred E. Haigh. Alfred Haigh opened the first Haigh’s chocolates store at 34 king William street, Adelaide. He started mixing his specific flavor and producing chocolate – covered fruit centers. Which they still make today (Haigh’s Chocolate, 2015). The organization is a specialist retailer of premium quality chocolate. Haigh’s Chocolate has six stores in Adelaide six in Melbourne and two in the Sydney (Haigh’s Chocolate,Show MoreRelatedSwot Analysis Of Haigh s Chocolates1651 Words   |  7 PagesPOSITIONING †¢ THE MARKETING MIX 4P’S †¢ CONCLUSION †¢ REFERENCES. â€Æ' INTRODUCTION: Haigh s Chocolates is an Australian confectionery industry organization offering astounding chocolate and related items to clients in South Australia, Victoria and New South Wales. The organization is situated in Adelaide, South Australia, where it was established in 1915 by Alfred E. Haigh. Haigh s behaviors free voyages through its manufacturing plant on Greenhill Road. Alfred E. Haigh was conceived inRead MoreAnalysis Of Haigh S Chocolate Essay1707 Words   |  7 PagesServices Haigh`s Chocolate believes in following the traditional approach to sell its products so all the chocolates are manufactured in its small factory on Greenhill Road in Adelaide and most of the chocolates are sold through their own retail stores across Australia. Customers can either visit the 14 stores located in Adelaide, Melbourne and Sydney to buy the chocolates or the brand even provides the option of placing an order online and over the phone by calling the number 1300 HAIGHS (1300 424Read MoreThe Chocolates, An Australian Confectionery Industry Organization1947 Words   |  8 Pages Haigh s Chocolates is an Australian confectionery industry organization offering astounding chocolate and related items to clients in South Australia, Victoria and New South Wales. The organization is situated in Adelaide, South Australia, where it was established in 1915 by Alfred E. Haigh. Haigh s behaviors free voyages through its manufacturing plant on Greenhill Road. Alfred E. Haigh was conceived in 1877 in Adelaide, South Australia. His first shop, on the Bee locale Corner of RundleRead MoreMarketing Analysis Of Haigh S Chocolate3220 Words   |  13 PagesMARKETING ANALYSIS OF HAIGH’S CHOCOLATE Executive Summary The marketing strategy of Haigh’s chocolate has been identified through detailed analysis of the external and the internal environment of the present market conditions and development of the Haigh’s. There has been complete detailed SWOT analysis of the company on the basis of research conducted from several secondary sources. It has been conducted in order to determine the important strategies and the key strengths of the company. TalkingRead MoreMarketing Analysis Of Haigh S Chocolate3220 Words   |  13 PagesMARKETING ANALYSIS OF HAIGH’S CHOCOLATE Executive Summary The marketing strategy of Haigh’s chocolate has been identified through detailed analysis of the external and the internal environment of the present market conditions and development of the Haigh’s. There has been complete detailed SWOT analysis of the company on the basis of research conducted from several secondary sources. It has been conducted in order to determine the important strategies and the key strengths of the company. TalkingRead MoreEssay about Strategic Management of Haighs Chocolate11618 Words   |  47 PagesCurrent Situation 3 3. External Environment 4 3.1 Macro Environment 4 3.2 Porter’s Five Forces Model of Competition 8 4. Internal Analysis 10 Strength 10 Weaknesses 14 5. Strategic Factor Analysis Summary (SFAS) 17 6. 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